Aperol Spritz...more like Aperol Blitz'd it - by Nick August 25, 2018 20:05

I literally can't go anywhere without seeing a glass of Aperol Spritz. They have smashed it out of the park. A drink that only a few years ago had to be dusted off everytime it was poured has grown to stratospheric heights.

Why? Apart from a serious marketing budget, the low alcohol content is bang on trend and some very clever marketing bods who paid for it to be in all the right places, it's bright FRICKIN' orange. There are so few drinks I can think of that own a specific colour. None really. You can tell an Aperol from a mile away and that makes it perfect for that Instagram pic. 

Maybe it's time I spray painted porky snacks orange?


Nick Coleman