Love Snaffling Pig? How about owning a piece of it? April 17, 2023 11:50

We started this business nearly 8 years ago with just £500 as we believed the humble pork crackling is AWESOME, but had been a bit neglected – left in the shadows while new-fangled ‘cooler’ foods had their ten minutes of fame.

That belief morphed into an obsession – to the point that after we launched a range of frankly awesome flavoured pork crackling along came whopping great big advent calendars, wedding favours, a beer, cider, a hot sauce, a cookbook and a huge range of gifts. 

From that first order packed on the kitchen table we've seen rapid growth, growing to £5.7m in sales in 2021. 2022 ws a tough year for us. We were bombarded with a bunch of things outside of our control and that lead to a slip in sales. However we spent the year regrouping, fixing it so those things can't happen again. We don't pretend to be perfect, but we have learnt some very valuable lessons. Lessons that will allow us to regain ground we have lose quickly. We have done it before, we can do it again. 

We have a really clear plan and we have all our so called "ducks in a row" to make that journey as seamless as possible.


By gaining investment now we can expand our reach, selling to more people through greater distribution channels and growing our product range. 


Yep, we could likely get investment from some large Private Equity firms, but where's the fun in that?

Instead we want to share our success with the people who were there at the beginning, who have believed in us and who have bought, and continue to buy, from us. We want to thank you for giving us the chance to exist by giving you the chance to literally BRING HOME THE BACON and own a piece of Snaffling Pig.

I love telling people I meet that I own a pork scratching company. You should see the look on their faces. It's a combination of confused and intrigued, normally followed by a chuckle. And I want to give you the chance to say the same thing. Plus I get to share the highs and lows with thousands of you, rather than sit in a stuffy board room talking to a shirt and tie.  


Invest in Snaffling Pig in this round and you'll also be able to pick up one of the rewards as join our exclusive Swine Dining Club. 

Our products encourage conversation. They are designed to be fun, to not take life too seriously. To feel comfortable that it's ok to indulge. We exist because we know the best conversations happen face to face, and mainly over food and drink and we want to help more people share those awesome moments with friends and family. So our SWINE DINING CLUB will be focused on a community of, hopefully, 2,000+ people who share similar values, a desire to disrupt and a confidence that it's ok to be human, to make mistakes, have a laugh and enjoy life.


This is going to be a hell of a ride and lots of fun. But we're realists and we know we have to have an exit plan. There will come a point in time where we will need to hand the reins over to someone else who can take the brand to a level we may not be able to achieve on our own.  Within the snack category, there's been some pretty EPIC exits. But valuations vary greatly between a multiple of sales or EBITDA. It really all depends how strong the brand is and whether there's a motivated buyer who needs Snaffling Pig to be part of their portfolio. Maybe one day we could achieve a successful exit, or maybe we won't. But we're damn certain we're going to give it our piggin' BEST shot. 


Yep. Tax relief of 30% can be claimed on investments (up to £1,000,000 in one tax year) giving a maximum tax reduction in any one year of £300,000, provided you have sufficient Income Tax liability to cover it. You can read more about that here.


Visit our Crowdfunding page by clicking here.

If you have any questions in the meantime or if you'd like to come and see our set-up and learn more, we'd love to show you around. Feel free to email me directly at

As always, investments of this nature carry risks to your capital. Please Invest Aware.

Thank you 

Stay in touch 



Investments of this nature carry risks to your capital. Please Invest Aware.