Introducing Our New Look Snaffling Pig Pork Crackling packets! May 19, 2023 08:30

At Snaffling Pig, we believe that the humble pork crackling deserves to be celebrated in all its piggin' glory. That's why we let Designer Pig give our foil packets the ol' once over; lovingly designed to grab your eyeballs and flaunt our awesome porky wares. With a fresh new look that combines bold colours, a 'cleaner' and simplified design, we've lobbed in some images of the actual snacks are proudly displayed (the crackling has previously been hidden from view like Quasimodo in his bell tower), and our packets now provide even more space to celebrate and communicate the awesome flavours and unique shapes of our pork crackling for which we're famous for.

Snaffling Pig's New Design

Attention-Grabbing Design:

Designer Pig tells us "The first thing you'll notice about our new foil packets is their eye-catching appeal. We understand that packaging plays a crucial role in catching the consumer's eye, and we wanted to make sure our pork crackling stands out from the crowd. By incorporating bold colors that reflect our brand personality, we've created a design that is vibrant, fun, and impossible to ignore. The new designs of the crackling and scratchings coincide with a fresh new look for our Porky Puffs, Chorizo Bites and our brand spanking new Popped Pork, the UKs first air-popped (not fried) pork snack, packed with protein."


(This is a video of the song we are referring to. An absolute banger, but we can't be held responsible for content seen in the video as it is directly pasted from Youtube).


Embracing The Imperfections of the Humble Pork Scratching:

One of the many things we love about pork crackling is its delightful imperfections. Every piece is unique. In the words of Groove Armada, if every piece looked the same, we'd get tired of looking at pork crackling. At least that's how ww remember how the song goes. 

So, yes, each piece is marvellously unique, with varying textures, shapes, and sizes. Our new packets proudly feature images of these perfectly imperfect snacks, capturing the essence of what makes our pork crackling so special. By showcasing the real product, we aim to connect with our customers on a deeper level and remind them of the joy of indulging in these mouthwatering treats.

Celebrating Flavours:

Our simplified design allows for ample space to celebrate and better communicate the incredible award-winning flavours of our porky wares. We want to ignite your taste buds even before you've opened the packet, and our revamped packaging achieves just that. With vibrant imagery that beautifully captures the flavours, whether it's Perfectly Salted, Low & Slow BBQ, Marvellous Maple, or any of our other epic varieties from the porky gods, we want you to be absolutely clear about what flavour is about to slap you round the chops when you open a bag.

Keep an eye out!


At Snaffling Pig, we've taken our commitment to celebrating the humble pork crackling to a whole new level with our exciting new foil packets. We can't wait for you to get hold of them, and when you do, tag us on the socials @snaflingpigco.