Snaffling Pig launches brand new Bacon Jerky range, and one is 100% VEGAN September 20, 2022 07:41

Britain's favourite porky snacks maker, Snaffling Pig, has long been associated with the reinvented classics of pork crackling, scratchings, Porky Puffs and their authentic Spanish chorizo, Snaffle Bites.

Now they have their piggy eyes on the £31.7m UK jerky market, with the launch of their brand new Bacon Jerky and Plant Jerky on September 26th, launching in Spar stores across the UK.

New for September 2022, Bacon Jerky provides a properly meaty hole-filler in 35g packets:

  • High protein (12.5g protein per packet)
  • Smoky BBQ flavour
  • Gluten-free
  • Not vegan 



While catering to those flexitarian and plant-based moments, Snaffling Pig has also launched their 35g packets of Plant Jerky (bacon flavoured, of course):

  • High protein (10.2g protein per packet)
  • Low in saturated fat
  • Smoky bacon flavoured 
  • 100% totally vegan



Recognising a shift to flexitarian tastes, while remaining an unapologetically high-protein meat snack brand is how Snaffling Pig positions its first foray into the jerky and, perhaps surprisingly,  plant-based categories.

“We’ve always been about bringing people together through food and conversation. We’ve done this through great porky products, great flavour and some pretty ropey puns.”

“We will always love the humble but awesome pork crackling, but the world of jerky is something we have wanted to explore for a long time,” Nick Coleman, Founder and CEO of Snaffling Pig explains. “Our new Bacon Jerky and Plant Jerky snacks are made to snaffle alongside our other pork snacks brilliantly.”

Asked what has prompted the move into vegan snacks for a brand that is so heavily associated with meat snacking, Nick responds, “We’ve always kept a close eye on what is happening in the plant-based snacking world, and we feel we’re now at a time when there are lots of superb-tasting meat-alternative snacks available. By offering bacon and plant jerky,  we can introduce great-tasting snackage to vegans, flexitarians and die-hard meat lovers alike, giving everyone a chance to try something new together”.

Snaffling Pig Bacon Jerky and Plant Jerky are both available in Spar from September 26th and you can also shop Snaffling Pig’s full range of snacks and gifts at and Amazon.

About Snaffling Pig

Snaffling Pig started life in 2014 on the back of a £500 bet and is the 7th fastest growing food and beverage brand in the UK (2021). Founder and CEO Nick Coleman set out to transform the humble, neglected pork crackling and scratching. That belief morphed into an obsession. A range of flavoured pork crackling snacks has extended to whopping great big advent calendars, wedding favours, a beer, a hot sauce, a cookbook and a huge range of gifts. Snaffling Pig products are now available in Tesco, Sainsbury's, Asda, Waitrose, Spar, Amazon, Boots, John Lewis, Not On The High Street, the Co-op and WHSmith. Snaffling Pig is based in Yattendon, Berkshire.