Snaffling Pig | Piggin' Magic June 15, 2021 14:47

Snaffling Pig has a new jingle and it’s PIGGIN' MAGIC

Nothing pulls on the heartstrings, quite like music does. It has an incredible way to mean different things to different people, it’s memorable, nostalgic, and emotional. It’s weird how we’ve forgotten 90% of what we learned at school but can recite word for word Britney Spears…

Oh baby, baby, how was I supposed to know, that something wasn't right here? Oh, baby, baby, I shouldn't have let you go. And now you're out of sight, yeah! Show me how you want it to be. Tell me, baby, 'cause I need to know now, oh, because ahhhh make it stop, make it stop.

My GCSE physics teacher will be so proud.

Snaffling Pig Perfectly Salted Pork Crackling on Pink Background

A jingle for Snaffling Pig

Now, businesses over the years have become very clever with creating jingles…

I say bada bub bub baaa and you say….I’m loving it – Mcdonald's.

Go Compare, Moonpig, Asda Price, I feel like Chicken Tonight, If you like a lot of chocolate on your biscuit join our Club, - they all have created something incredible memorable, verging on annoying because they are just so catchy.

We’ve always wanted a Snaffling Pig song. Something we could use in our marketing assets, something that’s memorable, we could play on the radio, we play in our lift (we don’t have a lift but if we did this would be on repeat). But wanting one and creating the right one, was not something we could do on our own, which is why we found ourselves in front of Adam at CreativeAF.

Creating the Piggin' Magic

His brief…

We are a nostalgia-loving, 90s kid who loves using words like MEGA and EPIC. We’re more aligned with Hanson than Oasis. We’re like a guilty pleasure that’s not that guilty as we’re deeply proud of who we are. We’re unapologetically authentic and we put fun and enjoyment above everything. We’re not trying to be someone we’re not and if you don’t like us, that’s ok, we aren’t going to change and not everyone wants to be our friend.

We hope you enjoy and we’re sorry if this stays in your head for the next 24 hours.