A New Flavour, With An Old Favourite March 24, 2017 14:53

When we sat down a couple of years back and decided it would be a good/fun idea to start a pork scratching business in our spare time, most firsts seemed a long way off- our first customers, our first foil packaging, our first beard/fashion based abuse on twitter.. As such, it’s fair to say the idea of our first partnership with a legendary household name brand was not on our radar. In fact the radar itself was probably still in kit form.

However, dear friends, as you probably know we’ve had quite a couple of years in our porky venture adventure, full of firsts we didn’t even dream about. And perhaps none has been as exciting as this one:

Today we launch our Ham & Colman’s Mustard flavour.

Back of the net. (As a certain famous fictional son of Norwich would say)

When it came to creating our version of the gift from the porky gods that is the combo of pork and mustard, we didn’t want just any old flavour, we wanted the legend that is Colman’s. Anything else just wouldn’t cut the..err…mustard. Now, it’s fair to say we didn’t expect this to happen, Colman’s is a genuine hero brand who haven’t really worked with anyone, but if the last couple of years have taught us anything (other than don’t get Pig of Doom in your eye), it’s that if you don’t ask, you don’t get. So we said hello.

And as you’ve probably gathered, we really did get it. We are bloody delighted.  

It’s a flavour that’s been 9 months in the making, and it’s one we’re super proud of- starting subtle and then building with that unmistakable kick of Colman’s with each bite. We can’t wait for you to try it.

From today it’s available in our entire range of formats- 50g foils, Gift Jars, Refills and Loose Serve- all wrapped up in a natty merging of our brand and unmistakable Colman’s yellow.

So Snafflers, as another Norwich legend once said, let’s be having you.