Mischief Making: Auction Against Hunger May 29, 2015 14:42

We’re always aware that we’re fortunate swines. It’s a privilege to live in this fine land and spend our time making snack products whilst coming up with pig based puns. Not everyone is so lucky. That’s why we jumped at the chance to take part in frankly fabulous Auction Against Hunger event, run by Action Against Hunger and based out of the foodie utopia that is Street Feast Dalston Yard.

The premise is awesome- a host of London’s top chefs and a collection of the best street food vendors serve up one dish each free of charge to the 800 odd people who attend. These food loving soles in turn raise a wonderful amount of money for the charity that evening through buying tickets, taking part in competitions and through the event’s headline auction event. You could even bid on dinner with Sir Terry Wogan. (We did wonder if you have to pay for his meal)

The event has been running for a few years and the format is very successful. It’s a brilliant night, but this year there was something extra. There was Pig.

We decided to run our Pig’n’Mix concept- allowing hungry, fundraising, heroes to pick their favourite from our 7 flavours to snaffle on- and snaffle they did! We got though about 30KG of pork goodness, all in the name of charity. 

When you’re serving up alongside the great and the good of foodie London (including Nuno Mendes from Chiltern Firehouse, Skye Gyngell from Spring and Isaac McHale from The Clove Club) it’s impossible not to puff out your piggin’ chest a little in pride. As we keep saying- We’re on a mission to take Pork Crackling to places its never been before, and this one most definitely ticked that box.

And the best bit? The event raised £127,000. Nothing has been more deserving of trotter bumps than that.

If you’d like to get involved next year, follow the great work Action Against Hunger do. You can also register your interest here.

Photo Credit: © Samuel Hauenstein Swan (@sambronx_photo)